U.S. HISPANIC
Ritmoson: We will celebrate the channels 20 years making noise with a live concert for TV and social media
Maribel Ramos-Weiner| 4 de abril de 2014
The details of the event were announced at the April 2nd press conference held by network executives, producers and hosts
Televisa Networks kicked off the 20th anniversary celebrations of its channel Ritmoson, which include a concert to be broadcast live on TV and social media on April 30th at 7pm.The details of the event were announced at the April 2nd press conference held by network executives, producers and hosts. Producer Silvia Tort recounted the channels past 20 years.Ritmoson launched in 1994 and since then it has been the only channel to showcase all music genres, holding a library of over 16,000 music videos, with over 120 concerts produced and recorded, and several social campaigns. Now we want to celebrate with this concert that will gather nine stars including David Bisbal, Juanes, Cristian Castro, Wisin, and Río Roma. The event will be seen live on the channel and on social media, said Tort.Santiago Kuribreña, director of Publicity and Promotion of Televisa Networks, added that social media, where the signal has over four million followers on Facebook and a large following on Twitter, will have extended content to support the TV broadcast.These tools help create a more complete experience and will help us promote the event with exclusive behind-the-scenes content. The channel has to generate exclusive content that fits all platforms, said Kuribreña.
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